増える年長 インフルエンサー 起用、背景にストーリテリングの多様化

ミレニアルに代わる今の主役、Z世代の目に前に何としても出たいとの執心に駆られ、マーケターはZ世代インフルエンサーに最もフォーカスしている。ただそのなかで年長インフルエンサーと手を組み、年長層にリーチすることの潜在力を見て取るマーケターも、ぽつぽつとだが現れていると、エージェンシー幹部らは話す。 The post 増える年長 インフルエンサー 起用、背景にストーリテリングの多様化 appeared first on DIGIDAY[日本版]. Source link

韓国出身の人気モデル・インフルエンサー「Taeri(カンテリ)」セレクトの商品を5月24日(水)から販売します。

[株式会社しまむら] 株式会社しまむら(本社所在地:埼玉県さいたま市大宮区北袋町1-602-1、代表取締役:鈴木 誠)は、韓国出身人気モデル・インフルエンサーの「Taeri(カンテリ)」がセレクトした商品を 5月24日(水)に全国のフ… Source link

Molly Sims on developing YSE Beauty: ‘I didn’t want it to be another celebrity or influencer brand’

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. There are countless ways to launch a celebrity-founded skin-care brand nowadays. One can partner with an incubator (à la Peyton List and Pley Beauty), build a company…

Chantal Rochelle’s Path To Director Of Talent And Influencer Marketing At Warner Bros. Discovery

Chantal Rochelle, Director of Talent and Influencer Marketing at Warner Bros. Discovery Paola Trusendi Over the course of her career, Chantal Rochelle’s knack for storytelling has shone a light on the beauty that occurs when passion meets purpose. The Houston native’s professional trajectory includes stints at major brands like Nike and BuzzFeed and, as of…

Molly Sims on developing YSE Beauty: ‘I didn’t want it to be another celebrity or influencer brand’

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. There are countless ways to launch a celebrity-founded skin-care brand nowadays. One can partner with an incubator (à la Peyton List and Pley Beauty), build a company…

9 of the Best Beauty Influencer Marketing Agencies for Your Next Campaign

In the ever-evolving landscape of digital marketing, beauty brands are constantly searching for new and innovative ways to engage with their target audience. Influencer marketing is a type of marketing strategy that harnesses the reach and authenticity of social media personalities to promote products and services. As the influencer marketing landscape continues to expand, with…