The Drum has partnered with Whalar to launch a one-day virtual event, taking place on November 15, that will inspire marketers to think bigger about influencer marketing, hear what’s next on the horizon and learn why it’s the beating heart of marketing channel strategies. Influencer marketing is growing at speed. It is set to be…
September has been another month filled with trend discovery at Tailify. Here are three of our favorites, with our take on why they’ve been so successful. Trend 1: Quiet Please! Struggling to focus? These students have been creating live Do Not Disturb videos to help them study. With exams dawning, students have taken to recreating…
The technology behind influencer marketing has come a long way in recent years, allowing brands to scale up their campaigns and take the labor-intensive research and planning out of influencer marketing. As a result, influencer marketing has grown in ways that we could never have imagined and is now a standard part of any brand’s…
No7 won the ‘Most effective use of influencer marketing’ at The Drum Awards for PR 2021 with its ‘Unstoppable Together’ campaign. Here, the team behind the winning entry reveal the secrets of this successful project… The challenge No7 has an 85-year history of supporting women, as the brand has pioneered changing views of women in…
Hollyoaks actor Jennifer Metcalfe is the latest influencer to be ruled noncompliant by the Advertising Standards Authority (ASA). According to an ASA report, Metcalfe has been issued a warning from the watchdog after she failed to make clear to followers that she had been paid to promote a HairCybele hair-curling device. What’s the issue? The…
We all know the international tourism industry has taken a huge hit since the pandemic started. But with closed borders and increased restrictions, domestic travel has unsurprisingly soared. From Cornwall to Cumbria, Lake District to Loch Lomond; whether it’s a sandy beach, mountain retreat or Michelin star restaurants, UK travel truly caters to everyone. Influencer…
Anyone who’s paid attention to social media over the last few years will have noticed brand collaborations appearing everywhere. From influencer-based campaigns to high-street retailers joining forces, there’s no doubt that brand collabs have become a tried-and-tested technique for getting attention and selling products. New podcast: Something and Nothing Search Laboratory’s creative team, comprising of…
The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing campaigns, having the intelligence of a proprietary platform is invaluable. Carrying out an influencer marketing campaign in-house can be very challenging. Teams are dealing with influencer selection and management, overseeing contracts, monitoring campaigns, reporting…
Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But as a result of the past year, we have seen fast-moving consumer goods (FMCG) brands accelerate into this space; many have shifted their spending towards influencer marketing to drive consumers to buy their everyday products online.…
Influencer marketing is nothing new. Even though the term ‘influencer’ was only officially added to the English dictionary in 2019, the notion has been around for some time. It’s a hugely impactful component of brand engagement and marketing, with the influencer marketing industry on track to be worth up to $15bn in 2022. It’s a…