As we reported in our recent The State of Influencer Marketing 2021: Benchmark Report, there were 1320 platforms and agencies in 2020, 240 more than the previous year. Although these numbers don’t differentiate platforms from agencies, it is clear that many agencies rely on influencer marketing platforms to find suitable influencers for their clients. Sure,…
[リデル] [画像: https://prtimes.jp/i/11944/284/resize/d11944-284-223528-0.png ] インフルエンサーたちが、本当に “好き” な商品の魅力を伝えるソーシャルコマース支援サービス この度、『FOR SURE（フォ… Source link
Courtney and Lindsey Glasser Photo via Grey Bandit Lindsey and Courtney Glasser founded Grey Bandit shortly after finishing their undergraduate education in 2017 along with their triplet Robert Glasser. Less than four years later their post-college project is a multi-million dollar business, hitting $5 million in sales last week — thanks to influencer marketing. Grey Bandit,…
The influencer marketing landscape continues to evolve at such a rapid pace, we now have a whole new set of challenges and opportunities to take on, as 2020 proved to be a challenging year but also created a lot of new opportunities within the social media and influencer marketing industry. We asked 15 influencer marketing experts what…
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns? Source link
In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy.
Fitness influencers range from elite athletes to everyday folks who just happen to enjoy working out and have built a following because of their engaging fitness content. If you’re a fitness influencer looking for a brand or a brand looking for the right influencer, you’ve come to the right place. In this article, we’re going…
While it is possible to participate in influencer marketing on the cheap, building relationships with influencers gradually and organically, it’s challenging work. If you factor in the time it takes for you (or an employee) to create the necessary relationships, it can also be relatively expensive. Many influencer marketing software tools make this process far…
Are you a sports influencer or athlete looking for a brand? Or maybe a sports brand looking for the right influencer to represent you? Either way, you’re in luck! In this article, we’re going to share the top influencer marketing platforms for athletes and sports influencers. Athletes have been endorsing products for decades. Michael Jordan…
We carried out our first influencer marketing survey in 2017, giving us an excellent insight into the state of the industry. We have repeated this exercise every year since, providing an annual insight into how marketing agencies, PR agencies, and brands see the state of influencer marketing. In our Influencer Marketing Benchmark Report 2021, we…