Launching a range of new features on Wednesday geared toward developing influencer content, Pinterest is starting to look more like Instagram and TikTok. But rather than rely on an algorithm alone to determine what people see, it’s taking an editorialized approach. To start, Pinterest officially launched its TikTok-style scroll feature called “Watch,” which has been…
This weekend, entrepreneur and gaming influencer Hector “H3CZ” Rodriguez is launching a premium cannabis and hemp brand called Pine Park. Rodriguez is the first prominent gaming influencer to professionally align with the cannabis industry, taking advantage of what he perceives as a demographic convergence between cannabis and gaming. With Pine Park, Rodriguez is bringing together…
Despite its growing popularity over the past few years, influencer marketing is not a new concept. Celebrities, socialites, politicians, royals and anyone else who has exposure to the spotlight have been endorsing brands for as long as we can remember, both in a professional capacity and sometimes without even being paid for promotion. How many…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Mikayla Nogueira is not your average beauty influencer — and that’s kind of the point. The Massachusetts-based, 23-year-old has recently reached a whopping 8 million followers on…
The Drum has partnered with Whalar to launch a one-day virtual event, taking place on November 15, that will inspire marketers to think bigger about influencer marketing, hear what’s next on the horizon and learn why it’s the beating heart of marketing channel strategies. Influencer marketing is growing at speed. It is set to be…
TikTok is seemingly in a season of growth, having recently passed the 1 billion user mark. While ad executives say the ByteDance-owned platform still lacks lots of the basics when it comes to ad offerings, marketers are using the channels organically, hoping a viral moment will help build their brands on the short-form video app.…
September has been another month filled with trend discovery at Tailify. Here are three of our favorites, with our take on why they’ve been so successful. Trend 1: Quiet Please! Struggling to focus? These students have been creating live Do Not Disturb videos to help them study. With exams dawning, students have taken to recreating…
In the new era of college sports, it pays — literally — to be a basketball player with a considerable social media following. For the top 10 athletes with the highest price per post on Instagram, six of them are basketball players, according to a September report by The Action Network, which does sports betting analysis.…
The technology behind influencer marketing has come a long way in recent years, allowing brands to scale up their campaigns and take the labor-intensive research and planning out of influencer marketing. As a result, influencer marketing has grown in ways that we could never have imagined and is now a standard part of any brand’s…
Diipa Büller-Khosla doesn’t call herself an influencer. On, Instagram, her title is “entrepreneur,” and in her bio, she describes herself as a “Global Indian.” And she has 1.5 million followers, who have followed her skin journey as she’s worked to clear her acne. Her mother, Dr. Sanghita Khosla, is an Ayurvedic doctor and dermatologist. This…