When you think of influencer marketing, sports do not necessarily jump out at you as a popular niche. It’s hard to imagine sports stars huddled up before a sporting screen or stopping to Instagram the view. Yet, how many sports stars have you seen promoting something, even in a more traditional medium, like television? Sports…
Haus Laboratories, the color cosmetics brand founded by Lady Gaga, has opened up its own content studio in Los Angeles. Initially slated as a space for content creation and creative experimentation for Lady Gaga and the Haus Labs team, it evolved during the design process to become an incubator program in support of its broader…
How many likes did your recent Instagram post get? How many clicks? How many sales came from your influencer programme? Hopefully, you’re tracking all of those things. But have you ever tracked the ‘why’? Data can only tell you what people are doing, but not why they are doing it. This is why we are…
トランプ前大統領の支持者たちは、問題発言や炎上を取り上げて全否定する「キャンセルカルチャー（cancel culture）」を嫌っていると主張する。だが、化粧品専門店のセフォラ（Sephora）を取り巻く昨今の状況を見ていると、そうとも言えなさそうだ。 The post インフルエンサー 施策で炎上した、セフォラの受難：極右のキャンセルカルチャーのターゲットに appeared first on DIGIDAY［日本版］. Source link
This week Tailify’s co-founder, Fredrik Martini, sat down with one of the most interesting people in marketing, Rob Norman, the former global chief digital officer and chief executive officer of GroupM, to discussed everything from the creative process, to data and influencer marketing. Q: Looking back at your career, do you see any patterns when…
A skincare product recommended by a lifestyle blogger you follow. A new yoga mat recommended by the yoga teacher you watch online. Vitamins, hand-picked by a mommy blogger you read every week. What do these have in common? They all come from people in your online circle. Most people are statistically much more willing to…
Working with influencers can be very different from most of the people you encounter in your business. It is essential to remember that they aren’t your employees, even if you pay them. It will often be you who approach them, asking for specific marketing services. Yet, they are not professional marketers. You can’t treat them…
Despite having 400,000-plus followers on Instagram, Patrick Janelle (@aguynamedpatrick) doesn’t call himself an influencer. “I’ve never fully identified with the term, because it means a lot of things, and influence itself could mean a lot of things. And the way by which people influence others can come about in many different ways,” Janelle said on…
Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to.
The disease that marketers are trying to cure is the collapse in consumer trust. Trust is the bedrock of consumer relationships with brands. Yet, only 54% of American consumers say they trust businesses in general, according to the 2021 Edelman Trust Barometer. Trust in the media is in open freefall. As for trust in ads,…