The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing campaigns, having the intelligence of a proprietary platform is invaluable. Carrying out an influencer marketing campaign in-house can be very challenging. Teams are dealing with influencer selection and management, overseeing contracts, monitoring campaigns, reporting…
In May 2021, the Advertising Standards Council of India (ASCI) officially launched the influencer marketing guidelines for ‘consumers to distinguish between something that is promoted with an intention to influence consumers’ opinion or behaviour for an immediate or commercial gain’. The guidelines laid down ways in which influencers needed to be more transparent – with…
Stricter rules Previously, TikTok’s attempt to provide transparency involved working directly with creators that belonged to its creator marketplace, as well as brands, to ensure content was labeled as sponsored or as an ad. However, as Mozilla’s report showed, and other influencer marketing experts have confirmed, there were many branded content posts that slipped through…
Popular Instagram ‘personality’ Rae is putting three non-fungible tokens of ‘her’ artwork up for sale on Mintable. Source link
There’s a new crop of influencers on the horizon for marketers after the NCAA’s recent adoption of a policy allowing college athletes to benefit from their name, image and likeness (NIL). Basically, the long-awaited ruling means college athletes can start making money for their influence. Marketers have been eager to pony up. In the week…
Over the past few years, digital audiences have become much more passive when it comes to consuming content. More often than not, nowadays, we are happy to endlessly scroll through social media timelines, continuously swipe right on dating apps and read only the headlines of news, often without even bothering to delve into the overall…
Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But as a result of the past year, we have seen fast-moving consumer goods (FMCG) brands accelerate into this space; many have shifted their spending towards influencer marketing to drive consumers to buy their everyday products online.…
The answer might just surprise you. Why? Because so many influencer agencies and a fair number of brand side marketers don’t believe there is a difference between the two. But, as my friend Jason Falls says in his new book, Defining Winfluence, that pesky little “R” at the end makes all the difference in the…
Influencer marketing is like that famous quarterback at high school – he won the hearts of many, but he still needs a lot of practice to become the next Tom Brady. Yes, the overall value of influencer marketing is 13.8 billion dollars – who would have thought that placing Santa Claus as the face of…
TikTok is known for everything from popular dances to short comedy sketches. But during the pandemic, another sort of content went viral. One creator, Kyla Herbes, runs the account @houseofhipsters and saw her internet presence blow up as a result of the interior design videos she posted during the pandemic. While her early videos from…