How a Minecraft influencer is bringing advertisers to the platform
When it comes to brand activations, Minecraft has historically lagged behind other metaverse platforms such as Roblox and Fortnite — but this could change soon. This Friday, Minecraft influencer Toby “Tubbo” Smith is officially launching TubNet, a Minecraft server with unique content and items tied to advertisers such as Kraft and Sony Pictures. The server was…