Unlike influencers, members of the creator economy don’t need to be celebrities to generate income. One way to earn money is to form brand partnerships with businesses or agencies and in effect, sell the content you make and publish online regardless of your follower size. We call this relationship—and strategy—influencer marketing. Today’s creators and brands…
Are you sitting comfortably? I hope so, as this week unfolds with a blend of intrigue and innovation across the social media landscape and we’re about to dive in deep. Taylor Swift faces a digital showdown amid AI-generated threats, while MrBeast pioneers a new influencer frontier in the realm of action figures. Meanwhile, Priorities USA…
Monthly Top Line – January 2024 2024 truly has started with a bang, as we’ve seen the partnerships space blow up and expand with a multitude of new hires, movers, and shakers within the industry. With January finally over, we continue to move full steam into this exciting new year, with new leaders guiding us…
Universal Music Group (UMG), one of the titans of the music industry, has announced its decision to cease licensing its music to TikTok, following unsuccessful negotiations for a renewed contract. This move comes as a significant blow to the popular video-sharing platform, with UMG’s decision set to take effect immediately after the expiration of their…
Have you ever heard of ‘influencer ghosting’ before today? Well, neither had I, but it seems to have become a growing concern for brands and agencies in influencer marketing. The issue of influencers ‘ghosting’ after signing agreements is something of a common occurrence for our anonymous source from within the influencer marketing industry. Initially sharing…
In a significant move, Mavrck and Later have united under one brand, Later Influence™, marking a pivotal moment in the evolution of the renowned social media management and influencer marketing platform. The culmination of Mavrck and Later in 2022 has paved the way for a unified brand under the banner of Later, solidifying the commitment…
BeReal, the social media platform that champions authenticity, is set to take a bold step towards enhancing user engagement by introducing an influencer feature targeted at brands and celebrities. This move, effective from February 6, allows brands and celebrities to sign up as “RealBrands” or “RealPeople,” providing fans with an intimate look into their daily…
European influencer marketing agencies are making their way to the U.S., entering with new leadership as they vie for an edge in talent and technology. With influencer marketing maturing as a viable and measurable option for brands, it is becoming a competitive advantage for these agencies to set up shop in strategic markets and recruit…
In a significant move within the influencer marketing landscape, the trailblazing influencer agency Gleam Futures has officially closed the doors on its talent management arm. The decision marks the end of an era for the company, which had established itself as a prominent representative of top UK and US digital talent over the past decade.…
In a recent report released by Allied Market Research, the global influencer marketing market is poised for remarkable growth, projected to reach a staggering $199.6 billion by 2032. The report, titled “The Influencer Marketing Market Reach $199.6 Billion by 2032 | Top Players Include NeoReach, Mavrck, and Aspire,” presents a comprehensive analysis of growth strategies,…