Beauty e-commerce startup and new JCPenney partner Thirteen Lune has been promoted on the Instagrams of celebrities such as actress Constance Zimmer, model Larsen Thompson and influencer Stephanie Shepard, but not as paid influencer promos. These are a few of the members of the e-tailer’s “Vanguard” group, a mix of celebrities, influencers and other public…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. When Deepica Mutalya first went viral in 2015, she was a senior manager of brand development at Birchbox. In a YouTube video, Mutalya demonstrated how to use…
To be able to say that you’ve been an influencer for almost half of your life is a feat — even for digitally native Gen Zers. Multihypenate Amanda Steele, 22, has spent 12 years creating content for social channels including YouTube and also boasts the titles of fashion brand founder of Steele and working actress.…
Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. If the phrase evokes images of celebrities hawking hard seltzer, think again: An influencer can be as humble as an enthusiastic Reddit user…
Anyone who’s paid attention to social media over the last few years will have noticed brand collaborations appearing everywhere. From influencer-based campaigns to high-street retailers joining forces, there’s no doubt that brand collabs have become a tried-and-tested technique for getting attention and selling products. New podcast: Something and Nothing Search Laboratory’s creative team, comprising of…
Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. He may still be able to order from the kids’ menu at most restaurants, but 12-year-old beauty blogger Harrison Schwartz’s 1.1 million followers on Instagram (@harrison._.) show…
Until last week, Chinese-Canadian actor and musician Kris Wu was the poster boy for some of the world’s biggest luxury brands. But now, his #MeToo scandal could impact their sales. Last week, Louis Vuitton, Bulgari, Lancôme and L’Oréal Men were among the brands severing their brand ambassadorships with the superstar after a rape allegation was…
Chief Growth Officer at The Outloud Group, a full-service influencer marketing agency that creates & executes strategic campaigns at scale getty If you’re a marketer, by now you probably know the numbers — or you’re just not paying attention. Influencer marketing is on a tear. The industry is expected to grow to a worth of $13.8…
Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. There’s a growing ad-blocking movement and key demographics are spending less time in front of TVs. Marketers have now realized that their customers trust the recommendations of people they relate with. However, despite this being an impactful channel, brand…