Clara Sia smiles about her next big move. Clara Sia How can you grow an organic gaming career from hobby to full-time work? Clara Sia is a Malaysian-born Chinese Canadian games industry professional and lover of food, bunnies, and indie games. Sia is also a hobby live streamer of indie games and is currently known…
Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With one recent report estimating that there are over 200 million creators of various kinds, the main…
Livestream shopping is all the rage in China at the moment, generating hundreds of billions of dollars in revenue last year and still growing. With this phenomenon catching on with consumers globally, companies in every country are trying to figure out the best way to jump on the livestream shopping bandwagon. As businesses around the…
CEO at The Outloud Group, a full-service influencer marketing agency that creates & executes strategic campaigns at scale getty Influencer marketing is a big deal these days. It’s huge in the cultural zeitgeist, and it’s an important part of a modern marketing strategy for almost any brand. By now, if you’re reading this, you know…
Turning a small project into a big business requires risk-taking. Here’s why. getty Risk and return are inversely correlated. When talking about investments, on one end of the scale you have investment funds whose main goal is to preserve wealth. They take on as little risk as possible by building a well-balanced asset portfolio that…
I know my different avenues of passions can be traveled at the same time. – Ify Yvonne Ify Yvonne pharmacist, social media influencer and fashion entrepreneur Ify Yvonne One of the most common obstacles I hear from aspiring career changers is choosing what career path to take when you have many interests. Ify Yvonne smashes…
Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 200,000+ opt-in influencers across 35 countries. getty During the past two years, we’ve learned to be quick on our feet and adjust to the unknown. When the pandemic struck, for example, the influencer marketing industry was uncertain about its potential effect on both creators and brands. Nearly two years…
Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. getty When Bob Dylan headlined the Newport Folk Festival in 1965, he took the stage with an electric guitar. Within minutes, his fans turned on him, accosting their idol for the same reason they adored…
Natasha Oakley and Jacqui Kingswell, cofounders of The Pilates Class, Photo Credit: Emily Abay Photo Credit: Emily Abay When COVID hit and the world went into lockdown, Jacqui Kingswell and Natasha “Tash” Oakley partnered up to create The Pilates Class: an online platform hosting Kingswell’s usual in-studio Pilates classes. The digital subscription based platform officially…
Chief Growth Officer at The Outloud Group, a full-service influencer marketing agency that creates & executes strategic campaigns at scale getty If you’re a marketer, by now you probably know the numbers — or you’re just not paying attention. Influencer marketing is on a tear. The industry is expected to grow to a worth of $13.8…