Executives have the opportunity to glean invaluable wisdom from influencers regarding how to manage … [+] change effectively and foster a more devoted following getty In the high-stakes chess game of corporate leadership, today’s executives face an ironic paradox: they possess expertise and vision, yet struggle to articulate their strategic message and drive fundamental change.…
David Yovanno is the CEO of impact.com, a partnership management platform helping businesses grow through partnerships. getty As influencer marketing evolves, marketers struggle to commission creators for one-off, time-based campaigns. Forward-thinking brands understand that longer-term partnerships lead to better performance and a more strategic relationship between the brand and creator. Yet, many brands haven’t bought…
Hannah Monds is Managing Director of EMEA at Tagger Media, an award-winning Influencer Marketing platform. getty If you’re a marketer, you’ve probably heard the term “influencer marketing” at least a million times. And whether those words fill you with existential dread or boundless optimism, the space has cemented itself as the next big thing for…
Chantal Rochelle, Director of Talent and Influencer Marketing at Warner Bros. Discovery Paola Trusendi Over the course of her career, Chantal Rochelle’s knack for storytelling has shone a light on the beauty that occurs when passion meets purpose. The Houston native’s professional trajectory includes stints at major brands like Nike and BuzzFeed and, as of…
Plus-size brand ELOQUII partners with Gabi Gregg on two swimwear collections ELOQUII Today ELOQUII releases the second of two swimwear collections done in collaboration with influencer Gabi Gregg of @GabiFresh. Inclusively sized from 14 to 32, the collections continue the tradition of stylish swimwear that Gregg has championed for over a decade. Gregg’s journey began…
Fred Stauffer has an audience of over 71,000 strong on Instagram. Fred Stauffer “I’m kind of like a Swiss army knife,” Fred Stauffer told me in early February. The 30-year-old Brazilian native, who boasts more than 71,000 followers on his Instagram, is a self-described content creator and creative director who has leaned hard into the…
Clara Sia smiles about her next big move. Clara Sia How can you grow an organic gaming career from hobby to full-time work? Clara Sia is a Malaysian-born Chinese Canadian games industry professional and lover of food, bunnies, and indie games. Sia is also a hobby live streamer of indie games and is currently known…
Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With one recent report estimating that there are over 200 million creators of various kinds, the main…
Livestream shopping is all the rage in China at the moment, generating hundreds of billions of dollars in revenue last year and still growing. With this phenomenon catching on with consumers globally, companies in every country are trying to figure out the best way to jump on the livestream shopping bandwagon. As businesses around the…
CEO at The Outloud Group, a full-service influencer marketing agency that creates & executes strategic campaigns at scale getty Influencer marketing is a big deal these days. It’s huge in the cultural zeitgeist, and it’s an important part of a modern marketing strategy for almost any brand. By now, if you’re reading this, you know…