5 ways influencer marketing will be impacted by an economic downturn in 2023

Influencer partnerships become increasingly performance-based With brands reducing the scope of their influencer marketing efforts, many creators may encounter fewer opportunities for brand partnerships, forcing them to be less selective about the brands they agree to work with, Skillshare’s Cooper said.  “[Previously], because they had so many people coming at them from so many different…

DIGIDAYリサーチ: インフルエンサー の活用がより重要になった今年のホリデーマーケティング

ソーシャルチャネルはすでにホリデーマーケティングキャンペーンであふれかえっているが、その中心となっているのがインフルエンサーだ。しかも、この傾向はホリデーシーズンに向けてさらに強まる見込みであることが、DIGIDAY+リサーチの調査で明らかになった。 The post DIGIDAYリサーチ: インフルエンサー の活用がより重要になった今年のホリデーマーケティング appeared first on DIGIDAY[日本版]. Source link

See You in 2023!

Wow, what a year! Having kicked off this publication in November, we couldn’t be more delighted with the response so far. Big thanks to everyone who has signed up for a membership, contributed to an article, sat down for an interview, interacted with us on LinkedIn, or even just sent a message to say hi.…

AOY Insights: Triple gold for T&A Ogilvy, with win in ‘Southeast Asia Influencer Marketing Agency of the Year’ built on local success | Partner Content

  Categories: Southeast Asia Influencer Marketing Agency of the Year, Vietnam Digital Agency of the Year, Vietnam PR Agency of the Year  Key clients: SABECO/Bia Saigon, Unilever, Nutifood, Taiwan Excellence, BUV, TikTok, Visa, Amazon Global Selling, Spotify, ZaloPay, VPBank  New clients from 2022: The Coca-Cola Company, Traveloka, MSD    Highlights: Success so often begets success and…