Influencer marketing involves more than just snapping some photos and posting them to your Instagram. To get the best results, really get the most from your influencer marketing efforts, you’ll be best served by taking an influencer marketing course to learn the ins and outs of this awesome and lucrative marketing tactic. That’s how you’ll…
For every SaaS influencer marketplace that’s matching influencers with brands via algorithm, there’s a critic out there decrying their use. It’s inauthentic, they’ll say, and point to relationship-centric platforms like Grin as a model of how to do things right. We’re not here to say that marketplaces are bad, or that they’re ineffective, because there…
2020 has been a big year. We have not seen such change the world over in more than a generation, and we’re all searching for answers by which to orient ourselves in this strange new reality. This need to root in truth has driven us at Tailify to seek out answers for ourselves and our…
There are thousands of articles that picture influencer marketing as a must-have component for brand growth. Content that propagates the lucrative perspectives of influencer collaborations is heavily peddled across media. Brands are bombarded with promising numbers from social media experts selling the idea of working with influencers. But is influencer marketing the silver bullet some…
Influencer has named Kirsty Brice as its new global marketing director . Brice’s appointment will drive growth across Europe, and lead the company’s expansion in the U.S. The company has announced plans to continue to build out its senior management team and expand further globally. With over 17 years of extensive industry experience, working in…
In another major update, advertisers will now have the power to sign off on, and post, influencer sponsored content themselves. That update is a new workflow for influencer branded content ads that appear in the platform’s main feed. The move alleviates a common pain point for advertisers, giving them more flexibility and fewer constraints with…
In 2020 two factors have come forward to reshape both the influencer marketing industry and digital culture at large: the purchasing power of Gen-Z and the global pandemic. While Gen-Z has been a driving force behind the growing shifts in digital culture, the pandemic brought with it a global shutdown and self quarantine orders that…
Confused about which strategy your influencer marketing campaign should use? Take Tailify’s quiz to find out which strategy is best suited for you. What type of influencer strategies are there? There are a range of strategies to use when working with influencers. These can depend on anything from budgets to business goals, previous experience, industry…
Influencer collaborations are a tried-and-true formula for boosting makeup sales and brand awareness, but beauty brands are now increasingly turning to influencers for collaboration outside of makeup. Over the past 12 months, influencer collaborations have emerged across skin care and hair care. In Oct. 2019, Kourtney Kardashian and her content website Poosh had a collaboration…
Influencer marketing platform, Influencer has named Maya Jundi as head of paid media, as the company commits to offering clients a maximum return-on-ad spend and guaranteed business results, providing a refund to clients if agreed outcomes are not met. Having begun her career in marketing, Jundi most recently held the position of performance manager at…