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Fashion brand founder-influencer Amanda Steele on ‘OG YouTube’

GlossyBy the teamAugust 11, 2021Leave a comment

To be able to say that you’ve been an influencer for almost half of your life is a feat — even for digitally native Gen Zers. Multihypenate Amanda Steele, 22, has spent 12 years creating content for social channels including YouTube and also boasts the titles of fashion brand founder of Steele and working actress.…

Influencer marketing, China’s tech clampdown, drafting growth teams – TechCrunch

TechcrunchBy the teamAugust 11, 2021Leave a comment

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. If the phrase evokes images of celebrities hawking hard seltzer, think again: An influencer can be as humble as an enthusiastic Reddit user…

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