Kenya’s AIfluence closes $1M for its AI-powered influencer marketing platform – TechCrunch

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. There’s a growing ad-blocking movement and key demographics are spending less time in front of TVs. Marketers have now realized that their customers trust the recommendations of people they relate with. However, despite this being an impactful channel, brand…

The benefits of using a proprietary platform for influencer marketing campaigns

The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing campaigns, having the intelligence of a proprietary platform is invaluable. Carrying out an influencer marketing campaign in-house can be very challenging. Teams are dealing with influencer selection and management, overseeing contracts, monitoring campaigns, reporting…

India’s ASCI influencer marketing guidelines: The industry responds | Marketing

In May 2021, the Advertising Standards Council of India (ASCI) officially launched the influencer marketing guidelines for ‘consumers to distinguish between something that is promoted with an intention to influence consumers’ opinion or behaviour for an immediate or commercial gain’. The guidelines laid down ways in which influencers needed to be more transparent – with…