Influencer marketing measurement, Publicis, IPG and Omnicom give bullish forecasts

Quantifying influencer marketing effectiveness “The Association of National Advertisers is looking to set some standards in a category that has few—influencer marketing measurement,” reports Ad Age’s Jack Neff. “The country’s foremost marketer organization has issued its first guidelines for measuring influencer marketing, looking to create common ground for assessing the effectiveness of a fast-growing channel…