Although TikTok might be the hot platform, brands have put far more dollars into their Instagram influencer marketing.
Instagram is on track to capture nearly three times the amount of influencer marketing spend compared to TikTok, according to a new report from Insider Intelligence. This year, marketers spent $2.23 billion on Instagram influencer marketing, compared to $774.8 million on TikTok, $948 million on YouTube and $739 million on Facebook.