‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend

In recent weeks, there has been a lot of talk about the TikTok-ification of Instagram, with the platform’s algorithm prioritizing short-form video content over photos despite the protests of users and influencers alike. Even so, Instagram execs have said the app will continue to prioritize video and provide more creative tools for Reels as it…