Omnicom Group launches in-game advertising, influencer marketing unit
The Omnicom Advertising Collective, which consists of many of the holding company’s creative agencies including Goodby Silverstein & Partners, Zimmerman and Dieste, is launching a dedicated gaming offering called LevelUp OAC. The new gaming unit will be led by The Marketing Arm and GSD&M. The offering will provide creative and media expertise to brands looking…