Takumi is sponsoring a category at the 2020 Influencer Marketing Awards. We caught up with Adam Williams, CEO of Takumi to chat about the benefits of working within tight budget restraints, cross-border budget trends, and the ceremony itself. We are thrilled Takumi is sponsoring the brand-new Best Use of a Small Budget category at this…
ブルックリンのサウスウィリアムズバーグ、イーストリバーの近くに立つ一棟のラグジュアリービルディング。そのなかにはパーフェクトにデザインされたペントハウスがある。家賃は月1万5000ドル（約160万円）。ここには誰も住んでいない。それでもほぼ毎日、インフルエンサーやセレブリティが出入りし、安定した収益を得ている。 The post インフルエンサー は利用無料、インスタ専用スタジオの中身：ウィリアムズバーグの豪華ペントハウス appeared first on DIGIDAY［日本版］. Source link
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result. According to Ruhnn Holding, a Chinese firm that facilitates ecommerce through influencers or key opinion leaders (KOL) as they’re known in China, influencers helped drive $4bn in sales in China in 2018. What’s more,…
How could alternative pricing models look like in influencer marketing instead of the established pay per post? Dr. Stefano Balestra, Managing Director at Collabary by Zalando, presents two models that would provide greater levels of transparency in the market. In recent years, the entire influencer market has become increasingly professional. However, the issue of pricing…
Generations are shaped by the context in which they arise, and Generation Z is no different. You may still call them kids, but they are already making a true impact on the world. This is the first digital native generation (aka iGen), and Generation Z lives up to this concept: they are always connected and…
Looking to tap into influencer marketing, but don't have the budget for big-name stars? Here are some tips on how you can incentivze relevant influencers. Source link
Here’s how brands – whether they have a Super Bowl spot this year or not – can leverage their influencer network to make a play for not just social media relevance, but increased advertising effectiveness through strategic influencer activation. The return to authenticity is in full force and consumer’s demand for “real” has carried over…