How Stoney Clover Lane is evolving its influencer marketing strategy – Glossy

As coronavirus continues to spread and non-essential businesses shut down, companies like customizable accessories brand Stoney Clover Lane are rethinking influencer marketing strategies, halting gifting and instead focusing on building relationships with customers. Some are turning to influencers at this time as a way to create content, with large gatherings and non-essential operations like photo shoots…