COVID-19 Lockdown Leads to 24% Increase in Twitch Viewership

Twitch viewership increases as amidst the global pandemic. According to SaaS platform Upfluence’s new study, viewership on Amazon-owned Twitch has increased 24% during the Coronavirus confinement. Upfluence analysed Twitch data from February 15 to March 22 (just before the UK’s lockdown) to see how social behaviors changed during quarantine. One engagement metric to quantify Twitch…