In this episode of The Drum Network Podcast, Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns?
Do brands understand the gift of an influencer’s network and connections? What is the future of virtual influencers?
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Brave Bison
We are Brave Bison, your social partner. We specialise in cross-platform video content, connecting global audiences through social media. Our online communities reach over 130 million followers and ou…
CULT
Cult’s ideas and insight take some of the world’s biggest beauty, fashion, luxury and wellness brands beyond their comfort zone to drive tangible business value. Founded in London in 2012 by Br…