Charlotte Tilbury ramps up TikTok influencer marketing in a bid for Gen Z – Glossy
Thanks to its association with A-listers like Kim Kardashian, Amal Clooney and Miranda Kerr, newly acquired beauty label Charlotte Tilbury has long appealed to millennials. Now, it is setting its sights on Gen Z. The makeup and skin-care brand teamed up with top beauty TikTok influencer Abby Roberts for an organic video campaign posted on…