FMCG influencer spend is on the up but 85% report negative experiences

A consumer shift toward digital devices has propelled the influencer industry to fresh heights, with two-thirds of fast-moving consumer goods (FMCG) companies either maintaining spend at pre-pandemic levels or increasing it slightly, while a bullish 19% upped their influencer spend significantly. The new report, by Duff & Phelps-owned Kroll, estimated that close to half of…