Influencer beauty collaborations gain traction outside of makeup
Influencer collaborations are a tried-and-true formula for boosting makeup sales and brand awareness, but beauty brands are now increasingly turning to influencers for collaboration outside of makeup. Over the past 12 months, influencer collaborations have emerged across skin care and hair care. In Oct. 2019, Kourtney Kardashian and her content website Poosh had a collaboration…