How to Create Content for Gen Z, From a TikTok-Influencer-Approved Marketing Agency
Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to.
Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to.
The disease that marketers are trying to cure is the collapse in consumer trust. Trust is the bedrock of consumer relationships with brands. Yet, only 54% of American consumers say they trust businesses in general, according to the 2021 Edelman Trust Barometer. Trust in the media is in open freefall. As for trust in ads,…