Who wouldn’t want to become an Instagram influencer? Post a few pictures and have people hang onto your every word. It sounds like heaven.
While there are certain stereotypes about how to get Instagram famous, making it in 2021 is tougher than ever before. The fake it until you make it philosophy is no longer sufficient.
The road to getting famous on Instagram is a long one. It’s not a get-rich-quick scheme, so if you’re determined to make it, here are some tips for getting started.
How to Become an Instagram Influencer
If you’re wondering how to get popular on Instagram, you’re in the right place. Be prepared to be in this for the long haul.
Let’s explore how to get insta-famous in 2021.
- Be You
People are not attached to what influencers post as such but the influencer themselves. You are your brand.
That means being authentic, using a personal photo as your profile picture, and making it all about you. As vain as it sounds, people buy into influencers because of who they are as people.
- Find Your Niche
Don’t just aim for what’s popular now as it changes all the time. Figuring out how to become an influencer on Instagram is about finding your people.
Decide what you’re passionate about posting, and then find your crowd. Instagram has something to suit everyone, so scope out your piece of real estate and compete on that battlefield.
Try to please everyone, and you’ll end up pleasing nobody.
- Who is Your Ideal Audience?
In the same vein as any other business, you must know who your ideal audience is. Go beyond the demographics and where they live, think about:
- How do they spend their free time?
- What do they like to do on social media?
- What are their average incomes?
Answering key questions like this enables you to know your audience on a more intimate level. Don’t worry if you don’t have all the answers now. Your ideal audience member will constantly evolve over time.
- Be Authentic
Don’t try to get IG famous by pretending to be someone you’re not. Any respectable guide on how to become an Instagram influencer will tell you this is the number one piece of advice.
As an influencer, you’re expected to give a true insight into your life. Both the good things and the bad. Remember, your audience is here to follow your story.
- Invite Engagement
Not getting enough likes? Not getting enough comments? Invite engagement by asking your audience to contact and interact with you.
A direct call-to-action may seem over-the-top, but it works. In fact, having a clear call to action is the hallmark of any good marketing campaign. As an influencer, you’re running a permanent marketing campaign.
- Shoot Professional Photos
Anyone who wants to know how to become an Instagram star likely knows how fierce the competition is. Everyone has the latest iPhone or a professional camera.
Like it or not, your pictures must reach this level of professionalism. Sub-par photos will keep people scrolling right past your post.
It may be worth taking some photography classes before you get started.
- Look for Authentic Followers
Never buy fake followers on Instagram. Big follower counts are no longer the be-all and end-all. It’s all about engagement now. One genuine engagement is better than 100 fake followers.
Plus, buying fake followers could get you kicked off the platform.
- Interact with Your Followers
Natural engagement is a two-way street. If someone has left a nice comment, try to reply to them quickly.
Building these relationships with your fans early will help you learn how to become Instagram famous in the long term.
- Find Multiple Sources of Inspiration
Keeping up with the trends and posting original content gets tough. Meet the needs of the 24/7 audience by looking for multiple sources of information.
Think outside the box. Visit a museum, look to other influencers, or just get some fresh air to get those creative juices flowing.
- Stay Organized
Plan out your day and make sure you have multiple days’ worth of content scheduled in advance. Life happens, and if you’re drawing blanks or you have an emergency to attend to, your journey to Insta fame won’t be curtailed.
Your schedule can be as simple as an Excel spreadsheet or the Calendar app on your phone. Find out what works for you.
Up Your Instagram Game with Bitly
Figuring out how to become an Instagram influencer is not rocket science. The only problem is there are no shortcuts you can take and no ways to make it happen fast.
It’s about consistency and building real relationships early. There are other ways to monetize your IG career such as affiliate marketing and branding your links to inspire audience trust.