Martha Stewart is the go-to TikTok influencer for luxury beauty
Clé de Peau, the Japanese luxury beauty brand owned by Shiseido, has teamed with Martha Stewart, the 80-year-old icon, for its first TikTok campaign. Of course, it’s not the first time a luxury brand has experimented with TikTok. For example, in October, Prada hosted a #buckethatchallenge — but, for that, it employed TikTok native (and very…