Zitsticka engineered a product to go viral through an influencer campaign
When Zitsticka was planning to launch its latest product, the Face Map zit sticker, its brand team wanted a go-big-or-go-home type of energy to tease it. On April 25, Zitsticka asked approximately 100 influencers to simultaneously post on Instagram Stories a teaser image of Face Map. A second, coordinated bombardment followed on May 5, the…