Dove partners with virtual influencer to promote body positivity
Lennnie is a ghost-shaped blob with a message for young people. Source link
Unveiling Exclusive Updates for Dynamic Brand Collaborations
Snap has recently announced a series of innovative updates to its Creator Collab Studio, the platform that aims to create partnerships between brands and creators. These updates hope to simplify the process for advertisers to connect with the creator community on Snapchat. One of the headline features is the Creator Discovery API, which looks to…
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How Artificial Intelligence Could Change Influencer Marketing
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences.
Influencer agency Billion Dollar Boy creates new unit for emerging tech — like generative AI
Influencer agency Billion Dollar Boy last week created a new division, called Muse, to incorporate generative AI and other emerging technologies into its offerings to clients. This comes as influencer marketing agencies continue to experiment with AI tools for everything from creator search and discovery to content generation. Billion Dollar Boy, which recently expanded to…