With PI LIVE Europe 2023 just around the corner, we caught up with James Eid, CEO of Sway Me Good, to discuss the launch of the influencer marketplace platform, which is kicking off on the first day of PI LIVE. Eid dives into how Sway Me Good can help brands boost their influencer marketing campaigns…
Day one of PI LIVE Europe 2023 is well and truly underway, so as the crowds gather and the buzz begins, we caught up with Linda O’Connell, Senior Vice President, UK & Ireland, at CJ, to discuss her plans for the event, what it means to be a headline sponsor, and how the affiliate marketing…
With PI LIVE Europe hitting London on 24-25 October, there is so much to look forward to. As the go-to event for brands, publishers, and tech to gather and forge profitable partnerships, we always love attending. As ever, partnerships, and specifically affiliate partnerships, will play a key part in the content tracks at PI LIVE,…
PI LIVE Europe is fast approaching, so we heard from one of our headline sponsors about their plans for the show. Rosalyn Berrisford, Regional Managing Director at Awin, clued us in on what new partner types are making a splash right now, why flexibility is so important in the affiliate channel, and why Awin’s main…
As we continue to count down the days until PI LIVE Europe 2023, we caught up with Nick Fletcher, Senior Vice President, EMEA at Rakuten Advertising, to discuss the major developments happening at the network, how they are aiding global and European expansion across borders, the future of AI in affiliate, and the integration of…
GroupM, in collaboration with influencer marketing agency Goat, has joined forces with Amazon Ads to introduce an exclusive service that will seamlessly integrate creator content into the online shopping experience on the e-commerce giant. This innovative offering, available only to GroupM’s clients, aims to pioneer creator-driven advertising content directly on Amazon’s platform, according to GroupM’s…
Accor, the renowned hotel giant that includes The Savoy under its Fairmont brand, recently found itself in hot water with the Advertising Standards Authority (ASA). The controversy arose when influencer Lydia Elise Millen shared an undisclosed advertorial TikTok post during her stay at The Savoy in London. On November 24, 2022, Millen posted a video…
TikTok has just opened a new avenue for creators on the platform, with the introduction of a new “Direct Post” feature. The new tool allows users to seamlessly upload content from several renowned editing apps, including Adobe’s AI-powered Premiere Pro, Adobe Express, and other prominent platforms such as Twitch, CapCut, and SocialPilot. This development primarily…
Meta and TikTok test ad-free subscriptions outside the US whilst marketers are considering BeReal as it stages a global brand marketing campaign comeback. Meanwhile, a new Ogilvy report reveals how influencer marketing is dominating the B2B industry, Billion Dollar Boy unites creators to champion ‘Paid Leave for All’ in its latest campaign, and Meta pays…
The countdown is on (13 working days!) for the Influencer Marketing Show (IMS) Europe 2023, and trust us, you don’t want to miss out on all the exciting events and features this year’s show has to offer, with more networking opportunities than ever before. You can view the full agenda on our IMS website, which…