The Monthly Top Line is inclusive of the whole partnership marketing industry – affiliate, influencer, performance marketing, and the creator economy – sharing the latest movers, shakers, mergers, and acquisitions across the space. First of all, we share the news that inclusive marketing and talent management agency, SevenSix, has launched a brand new hub for…
The Forbes 30 Under 30 lists for 2023 have just been released, and we are thrilled to see that three individuals working in the partnership marketing space have been recognised for their outstanding contribution to their marketing and advertising space. This is extremely exciting for the partnership marketing space, as its growth, adaptation, and value…
“Sharing podcast recommendations is my love language”: In Conversation with Millie Webber, Head of Digital at Spirit Studios Millie Webber was still studying at university when she jumped at the opportunity to start working at pioneering influencer marketing and talent agency, Gleam Futures. Having always had a keen interest in the content creator space, dreaming…
Klarna Expands Creator Platform to Connect Retailers with Influencers Klarna’s Creator Platform launched in the United States in October 2022, and will now be expanding to serve creators and retailers across all of the company’s 45 regions. The role of the platform is to seamlessly match retailers with the right influencers for their brand, and…
Video Content: How to Get Your Performance Teams to Respect Influencer Marketing We’ve all shared ‘bad’ examples of influencer marketing with friends and colleagues (and we’ve probably all been responsible for it). Influencer marketing that didn’t align with the brand’s objectives; influencer marketing that lacked creativity; influencer marketing that didn’t influence. We know that brands…
It’s time to say goodbye to Talking Influence and PerformanceIN as you know them and say ‘hello’ to Hello Partner. Back in October, we announced that Talking Influence and PerformanceIN publications, as well as our events and awards programmes, would be merging under the brand ‘Hello Partner’. Hello Partner will combine the best elements of…
In episode three of Netflix’s Emily in Paris, the team at Parisian marketing firm Savoir gather round to watch a perfume ad they’ve produced for luxury brand Maison Lavaux. The ad shows a completely naked woman crossing a bridge, surrounded by the gaze of slightly ominous, suited men – apparently a reference to French surrealism.…
It’s time to say goodbye to Talking Influence and PerformanceIN as you know them and say ‘hello’ to Hello Partner. Back in October, we announced that Talking Influence and PerformanceIN publications, as well as our events and awards programmes, would be merging under the brand ‘Hello Partner’. Hello Partner will combine the best elements of…
It is important for brands to understand how to use influencer marketing in strategic ways to reap the maximum benefits. Using influencers to market a business is the way to go these days. After all, word of mouth is the most trusted source of brand information, whether that be from your mom, colleague, or best…
In this lockdown edition of A Day in the Life, Adam Bowdery, talent manager at The Fifth, tells us what his working day looks like in lockdown. Adam Bowdery joined The Fifth agency as a talent manager in January this year. Now the team is working from home, he tells us how his routine has…