“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

Talking influenceLeave a comment

As we continue to count down the days until PI LIVE Europe 2023, we caught up with Nick Fletcher, Senior Vice President, EMEA at Rakuten Advertising, to discuss the major developments happening at the network, how they are aiding global and European expansion across borders, the future of AI in affiliate, and the integration of…

How Major League Baseball’s updated content and influencer strategy is pivotal in garnering interest for the World Series

DigidayLeave a comment

Major League Baseball (MLB) is undergoing a shift in its content strategy as it gears up for the World Series, which is starting on October 27, with a notable focus on diversification and leveraging influencer partnerships. In a bid to engage a wider and more diverse audience, the league is venturing into new content territories…