While traditional advertising channels are less relevant during this unprecedented time, influencer marketing has an excellent opportunity to prove its value as creators provide consumers with informative and inspiring content. Brands should not think of content creators and influencer marketing as a section of a marketing strategy but, instead, see them as part of the…
Twitch viewership increases as amidst the global pandemic. According to SaaS platform Upfluence’s new study, viewership on Amazon-owned Twitch has increased 24% during the Coronavirus confinement. Upfluence analysed Twitch data from February 15 to March 22 (just before the UK’s lockdown) to see how social behaviors changed during quarantine. One engagement metric to quantify Twitch…
As demand for YouTube content hit record levels, brands have a chance to tap into the growth in online content consumption and run campaigns that support creators. The Coronavirus outbreak has been a shock to the system for the whole of the ad industry and YouTube creators. Many brand sponsorships are postponed or cancelled and…
LinkedIn helps you easily find B2B influencers in your niche. Here is how and why to start reaching out to them. Influencer marketing isn’t just a consumer brand game. Influencers can change the game for your company. If you don’t have one on your team, you could be missing out. Here’s why B2B influencers are so…
The World Health Organization has partnered with CGI influencer Knox Frost to help promote Coronavirus best practices. The World Health Organization (WHO) has partnered with CGI influencer Knox Frost to help inform the younger generation of important Coronavirus best practices. According to Buzzfeed News, the Instagram post is part of the WHO’s COVID-19 Solidarity Response…
We are seeing more enforcement activity from the FTC, especially with influencer marketing disclosures. Will influencer certification help limit the risk of liability? The FTC is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the boundaries of…
YouTube is reportedly working on ‘Shorts’ to compete with short-form video platform TikTok. According to The Information, YouTube is reportedly working on ‘Shorts,’ which will have the same functions as TikTok in the existing YouTube app as opposed to being a stand-alone product. Rumour has it, Shorts will be a short-form, user-generated content feature that…
Music can play a critical role in viral videos and so understanding how to use it legally and creatively when working with creators is important. Here’s everything you need to know about including music in your influencer campaign. As more brands expand into the world of TikTok and Triller, now is the time to create…
The current crisis is causing a shakeup within the industry. However, with proper education, and aligned messaging, we can set the tone for a successful decade. 2020 has been a crazy ride so far – and influencer marketing will come out of this global crisis differently. However, there are a few items that will remain…
Kaizen speak to five content creators who share the changes they have seen in the industry amidst COVID-19 and its impact on brand collaborations. As time goes on, COVID-19 is impacting how agencies, brands, and platforms do business. That goes for content creators, too, who are seeing brand collaborations and content strategies disrupted as sponsored…