By bringing influencer marketing into the performance channel, brands will see several benefits, according to Partnerize. Spending on influencer marketing continues to rise, with Business Insider predicting that investment in the sector will reach $15 billion annually by 2022. With so much money being invested, marketers can no longer approach this channel as a pure…
Hearst UK partners with talent agency Sixteenth to launch the Hearst Influence Network, an in-house talent and influencer initiative that will grow the social footprint of Hearst’s talent. Hearst UK is partnering with digital talent agency Sixteenth on the launch of the Hearst Influence Network to leverage the editorial talent across its network. The publisher…
The Fifth launches a new diverse, social-first talent management agency to help develop talent. Influencer marketing agency The Fifth has just announced the launch of a new diverse, social-first talent management agency, The Fifth Talent. The news follows a successful first year for The Fifth, which continues to grow its international reputation and work with…
Target’s head of influencer marketing, Karyn Spencer, has joined Whalar as SVP of partnerships, a newly created role. Target’s head of influencer marketing, Karyn Spencer, has joined Whalar as SVP of partnerships, a newly created role. Spencer joins following a period of rapid growth for Whalar’s US business and she will be tasked with expanding…
CreatorIQ is expanding in Europe as part of its growth strategy as demand for influencer marketing software increases. Influencer marketing platform CreatorIQ announced today that it is expanding into France and Germany as part of its growth strategy as demand for influencer marketing software increases. This follows a successful year for the company, having received…
The Influencer Marketing Awards shortlist party hosted by Kindred at The House of St Barnabas was a resounding success. On Wednesday evening, the stunning House of St. Barnabas, a private London-based members’ club run as a charity to help those who have experienced homelessness, played host to the exclusive Influencer Marketing Awards shortlist party hosted…
Following a year of rapid growth, Takumi appoints Mary Keane-Dawson as group chief executive. Following a year of rapid growth, Takumi has announced Mary Keane-Dawson as the group chief executive to spearhead Takumi’s development. Former non-executive board member Keane-Dawson will take the helm from the company’s London headquarters and will be supporting the global management…
Byte pilots its partner program, which will give creators monetisation options. New video app Byte has released the initial details of its partner program, which will give creators monetisation options alongside other benefits such as direct contact with the company, access to experimental features, meet and greets and Byte apparel. During the program pilot, the…
The FDA will conduct two studies to examine the relationship between paid pharmaceutical endorsements from celebrities, influencers and physicians and user behaviour. The US Food and Drug Administration (FDA) announced it will conduct two studies to assess how the promotion of pharmaceuticals by different types of endorsers – celebrities, physicians, patients and influencers – affect…
Takumi is sponsoring a category at the 2020 Influencer Marketing Awards. We caught up with Adam Williams, CEO of Takumi to chat about the benefits of working within tight budget restraints, cross-border budget trends, and the ceremony itself. We are thrilled Takumi is sponsoring the brand-new Best Use of a Small Budget category at this…