Week in Review: Earnings of Top 50 Creators, Influencer Bans, and Instagram Frustrations It’s been a whirlwind first week of 2024 in influencer marketing and the Creator Economy. Firstly, it’s been revealed that the top 50 content creators of the last year raked in £700 million in 2023. We look at who came out on…
SocialPubli, a global micro-influencer marketing platform, recently unveiled its groundbreaking study, a comprehensive exploration into the dynamic interplay between artificial intelligence (AI) and the influencers and marketers shaping the Creator Economy. The study, spanning influencers and marketers across Europe and the Americas, delves into the evolving landscape of influencer marketing and the role AI plays…
This year has been an explosive one for the partnership marketing world. We’ve seen a whole new frontier of technology dominating headlines and everyone’s been scrambling to get in on the action; influencer marketing has matured even more as a channel, breaking out of the four walls of your phone screen and onto red carpets;…
It’s been another hectic week in the world of influencer marketing and the creator economy. First up, experience TikTok’s transformative mindset with the ‘What’s Next 2024 Trend Report,’ unraveling the rise of ‘Creative Bravery.’ Instagram steps into the podcasting arena to offer users a unique auditory lens into the lives of cultural influencers. Meanwhile, YouTube…
Last week, Hello Partner hosted an unmissable LinkedIn Live webinar that proved to be a goldmine of insights for marketers, influencers, and agencies eager to navigate and stay ahead of the curve in the evolving landscape of influencer marketing. Influencer marketing is maturing, and audiences are starting to show signs of ad fatigue. Our session…
Following the launch of the #HP30US, #HP30Women, and #HP30Under30 lists this year, we’re excited to share our final Top 30 list to end 2023 on a high and extend our esteemed portfolio of Top Lists with the Global Top 30 Performance Media Pioneers! The #HP30Pioneers list honours the heroes of traditional performance media, casting a…
We are thrilled to announce the launch of the Influencer Marketing Show USA 2024, which will return to the iconic New World Stages in New York. Mark your calendars for June 3rd and June 4th 2024, as we gear up for the third edition of this remarkable event, where you’ll be able to discover the…
Hello Partner is thrilled to announce the eagerly awaited 6th edition of the Global Influencer Marketing Awards (GIMAs), set to take place in the heart of London. As we gear up to celebrate the finest talents in the ever-evolving influencer marketing field, we reflect on the dynamic changes that have shaped the industry, and thus…
In a week of dynamic developments, TikTok has emerged as a significant news source for 14% of Americans, especially the younger demographic, posing a potential challenge to traditional news channels. Meanwhile, influencers capitalise on the allure of sexy sponsored posts, with a study revealing higher pay for those sharing sexually suggestive content on Instagram. However,…
The ‘Measuring What Matters’ session hosted by creator company, Whalar at the Influencer Marketing Show Europe 2023 ignited a profound exploration into the evolving landscape of creator marketing measurement. As the Creator Economy matures, the session, led by Alex North, Head of Media, Measurement & Analytics, EMEA at Whalar, addressed the escalating demand for robust…