In times of uncertainty, marketers must band together and move forward. Here’s how brands can leverage social media and influencers for the betterment of society during times like these. As the worry surrounding coronavirus continues to socially distance our society, it simultaneously shines a light on the positive power and scale of social media to…
Whilst the new guidance from the ASA and CMA sets out to clarify grey areas for influencers, the influx of new information may confuse influencers further. Far from bringing regulation up to date with new social media tools, regulators have left a lot of questions unanswered. Vying for the attention of consumers, brands are increasingly…
TikTok is partnering with the World Health Organization to share accurate information with users via livestreaming. TikTok knows its users are concerned as views and engagement on trusted content around coronavirus continue to rise. In response, TikTok is partnering with the World Health Organization (WHO) to provide trustworthy information, offer tips on staying safe and…
Amid the COVID-19 pandemic, a number of digital marketing events have been impacted, leading to cancellations or postponements. The evolving health concerns around the COVID-19 pandemic is disrupting business travel and global events at pace due to the concern concentration of people in enclosed spaces and ad budgets freezing. Talking Influence is monitoring industry events…
A number of Talking Influence events have been rescheduled due to COVID-19 coronavirus for the wellbeing of our team and clients. The wellbeing and safety of our partners, delegates and team are of utmost importance and we have therefore been working proactively for some time with our venues and suppliers on contingency plans for our…
FTC fines detox tea company Teami as it didn’t adequately disclose payments to well-known influencers. Last week, the Federal Trade Commission (FTC) filed a complaint against detox tea company, Teami for promoting misleading health messages across social media. Teami’s 30 Day Detox Pack claimed it would help consumers lose weight, and that its other teas…
Here are five strategies to put the shine back into your influencer marketing. Dismissed by most marketing grown-ups just a few years ago as a frivolous, risky medium, influencer marketing these days is an all but essential channel for consumer brands. Influencers can be authentic and compelling in an age of wandering attention spans and…
With influencer marketing, authenticity is derived from people being their genuine selves – what happens when brands favour virtual influencers instead of humans? As the world becomes increasingly digitised, more brands and advertisers are incorporating graphic design and online media into their marketing strategies. For the influencer industry, this presents in the form of virtual…
Ahead of International Women’s Day, we speak with several women in the influencer space to get their thoughts on how we can make a more gender-equal environment and what they – or their respective workplaces – are doing about it. This International Women’s Day 2020 is all about #EachforEqual. Ahead of Sunday, we asked several…
With usage rights becoming a crucial element of collaboration contracts, brands should be transparent to avoid potential repercussions. Today’s consumers don’t always trust this kind of traditional advertising, finding it overly ‘salesy’ and inauthentic. In recent years, there has been a large uptake in brands opting for influencer-generated content. That is, any content – be…