Recent findings from the European Union (EU) unveil a concerning lack of transparency regarding the disclosure of commercial content by influencers. In a joint effort, the European Commission and consumer protection authorities from 22 Member States, along with Norway and Iceland, recently conducted a comprehensive investigation into the practices of online influencers. The investigation, termed…
X, formerly known as Twitter, is undergoing a significant transformation in its bid to capture the attention of influencers and advertisers alike. The platform, helmed by CEO Linda Yaccarino, is making strides to diversify its content offerings and attract big names from various industries to bolster its appeal to advertisers. A recent report by The…
Snapchat and Traackr Forge New Paths in Influencer Marketing Snap Inc. has joined forces with Traackr, a performance-driven influencer marketing platform, to enhance brand collaborations through insightful creator partnerships. This groundbreaking partnership signifies a pivotal moment in influencer marketing, as both partners share their plans to empower brands to connect with next-gen audiences more meaningfully…
In the dynamic world of influencer marketing and the Creator Economy, staying ahead of the curve is essential for brands looking to make a lasting impact. As we step further into 2024, the landscape of influencer marketing is evolving at an unprecedented pace. Hello Partner is excited to announce our latest survey that delves into…
The Spanish government’s proposed legislation aimed at regulating influencers and safeguarding minors has come under fire for its limited scope and perceived failure to protect young audiences adequately. Critics argue that the proposed laws, while targeting harmful content, fall short of effectively regulating the burgeoning influencer marketing industry. The Draft Royal Decree, released by the…
Are you sitting comfortably? I hope so, as this week unfolds with a blend of intrigue and innovation across the social media landscape and we’re about to dive in deep. Taylor Swift faces a digital showdown amid AI-generated threats, while MrBeast pioneers a new influencer frontier in the realm of action figures. Meanwhile, Priorities USA…
Monthly Top Line – January 2024 2024 truly has started with a bang, as we’ve seen the partnerships space blow up and expand with a multitude of new hires, movers, and shakers within the industry. With January finally over, we continue to move full steam into this exciting new year, with new leaders guiding us…
Universal Music Group (UMG), one of the titans of the music industry, has announced its decision to cease licensing its music to TikTok, following unsuccessful negotiations for a renewed contract. This move comes as a significant blow to the popular video-sharing platform, with UMG’s decision set to take effect immediately after the expiration of their…
Have you ever heard of ‘influencer ghosting’ before today? Well, neither had I, but it seems to have become a growing concern for brands and agencies in influencer marketing. The issue of influencers ‘ghosting’ after signing agreements is something of a common occurrence for our anonymous source from within the influencer marketing industry. Initially sharing…
In a significant move, Mavrck and Later have united under one brand, Later Influence™, marking a pivotal moment in the evolution of the renowned social media management and influencer marketing platform. The culmination of Mavrck and Later in 2022 has paved the way for a unified brand under the banner of Later, solidifying the commitment…