Hello Partner is excited to bring you another insightful and forward-thinking webinar that promises to be a game-changer for marketers, influencers, and agencies looking to stay ahead of the curve in the ever-evolving landscape of influencer marketing. Influencer marketing is maturing, and audiences are starting to show signs of ad fatigue. So how can you…
We’ve explored before why Bain and Google named this decade the ‘digital decade’ in Southeast Asia. The regional digital economy is seeing a surge in growth, reaching $200 billion in 2022 and on track to reach $330 billion by 2025. Affiliate marketing plays a key role here, especially since more global partnership software and technology…
Influencer marketing experts had their knowledge put to the test by Mavrck in its influencer marketing gameshow at IMS Europe 2023 in London. The unique and engaging session, ‘The Creator Economy Challenge: Unleash Your Influencer Marketing Expertise,’ was hosted by Lindsey Gamble, the Associate Director of Influencer Innovation at Mavrck. The session, more of a…
As 2023 nears to an end, the creator economy gears up for 2024 trends, with Billion Dollar Boy anticipating a surge in ‘creator-led advertising’ and LTK revealing the creator marketing industry’s $21 billion impact. TikTok faces a major shift as it discontinues the $2 billion Creator Fund, pushing creators towards longer-form content. In Hollywood, influencer…
As we near the end of the year, we’re excited to share our final Top 30 list to end 2023 with a bang. After the excitement of this year’s Top 30 Trailblazing Women in Influencer Marketing, the Top 30 US Partnership Marketing Changemakers, and of course our 30 Under 30 Future Leaders, we are thrilled…
Snap has recently announced a series of innovative updates to its Creator Collab Studio, the platform that aims to create partnerships between brands and creators. These updates hope to simplify the process for advertisers to connect with the creator community on Snapchat. One of the headline features is the Creator Discovery API, which looks to…
TikTok LIVE is getting harder to ignore in the partnership marketing space. The infamous feature allows users and creators to interact in real-time, but you must be aged 18 years or older to go LIVE and send and receive Gifts during a LIVE video. Whether you’ve seen influencer marketing agencies or brands directly jump on…
Towards the end of the day at this year’s Influencer Marketing Show Europe, we enjoyed an insightful conversation with Disrupt Marketing’s Stevie Johnson (Managing Director) and Jake Crabb (Marketing Manager). This came on the heels of a live podcast recording of their new show, Status Update. For this episode, they invited Jay Richards, CO-Founder at…
Acceleration Partners Website | LinkedIn Marriott International, Acceleration Partners & Parole Paris: Uncovering New Audiences via Social Communities Faced with the challenge of diminishing bookings in a post-COVID-19 environment, Marriott International, together with Acceleration Partners and Parole Paris, brilliantly executed a social commerce campaign. The team set its sights on the vibrant APAC market; this…
Awin Website | LinkedIn Etsy’s Cyber Sales Event UGC Ads Campaign Lights Up TikTok & Instagram Expanding upon a successful 2021 TikTok campaign, Etsy’s strategic move to incorporate Instagram amplified its reach and sophistication. This expansion, while promising, posed novel challenges necessitating close collaboration between Etsy, its influencer agency, and the Awin affiliate platform. The…