Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC
Meta and TikTok test ad-free subscriptions outside the US whilst marketers are considering BeReal as it stages a global brand marketing campaign comeback. Meanwhile, a new Ogilvy report reveals how influencer marketing is dominating the B2B industry, Billion Dollar Boy unites creators to champion ‘Paid Leave for All’ in its latest campaign, and Meta pays…