Picture this: You’re stretched out on a beautiful white sand beach in Miami, distant sounds of PI LIVE behind you, your peers to your side, workmates congratulating you for securing a new partnership, while you sip a cocktail and celebrate a productive morning. There’s a wave incoming… Splash! It’s… the first wave of PI LIVE…
As TikTok’s rising success continues in the global e-commerce market, the platform remains the leading master of short-form video content. As such videos continue to drive sales for viral products, it was only a matter of time before major e-commerce companies caught onto the trend by advancing their social commerce offering. Amazon’s answer to this…
With a focus on influencer marketing as a key tactic in its media mix, ACO is set to take the UK by storm with its vegan, non-animal-tested skincare. The company plans to utilise influencers to build trust and create peer-to-peer relationships with its target audience, having already embarked on a partnership with Swedish celeb, Zara…
Since its foundation in 2014, Manchester-based social media and influencer marketing agency Social Chain has made waves in the industry, with Dragons’ Den entrepreneur Steven Bartlett leading the way. The agency’s strength is about to level up as Brave Bison – a media, marketing, and technology company ‘built for the new era’ – acquires Social…
The trouble began when beauty TikTok influencer, Mikayla Nogueira, shared a sponsored post promoting a L’Oréal Paris product to her 14.4 million followers. Previously, Nogueira’s biggest complaint from users was her “Boston accent.” But as viewers absorbed the TikTok collaboration featuring the cosmetic brand’s new Telescopic lift mascara, the “lashlighting” charge erupted. Nogueira’s fans have…
The YouTube Partner Program (YPP) was developed to give content creators on the platform greater access to YouTube resources and monetisation features, and access to specialised Creator Support teams. Back in January, YouTube expanded the YPP eligibility threshold for Shorts creators, meaning that by gaining 1000 subscribers with 10 million valid public Shorts views in…
A significant number of consumers appear to have fallen out of love with splurging on flowers, sweet treats, jewellery, restaurants, and other romantic gestures for Valentine’s Day, but targeted ads and partnering with influencers may be the way to win back broken hearts. 13% of Brits will not celebrate Valentine’s Day this year, according to…
Reed Hastings, the entrepreneur who turned the tides of media and sent video streaming surging into the mainstream, has stepped down as co-CEO of Netflix, the company he co-founded back in 1997. Announcing the move via Netflix’s blog, Reed explains that he will be taking on the role of Executive Chairman, while Greg Peters, Chief…
Jameela Jamil is well-known in the social media space for being vocal and advocating for a better global understanding of mental health, with a large focus on body image. Using her Instagram and Twitter accounts, and her podcast ‘I Weigh’, Jameela is open about her own mental health struggles in order to help others who…
Love Island looked like eBay’s best hope of ending its rocky relationship with consumers and investors last June. Earlier this month, the duo renewed their vows to kick off the UK dating show’s current season. The once high-flying online marketplace has struggled in recent years, even as the broader e-commerce space it pioneered has continued…