At IMS NYC Day One, industry experts gathered on the Influencity Stage to share their influencer marketing thoughts, experiences, and predictions on the panel ‘Closing the Creative Gap for Optimal Influencer Marketing Success.’ The expert panel discussed why the creative gap evolved in the industry and how to successfully deliver a creative strategy. On the…
In the midst of the excitement at Partnerize’s Partnership Day 2023 event in London, we had the chance to catch up with Timothy Armoo, the ‘Gen Z Sensei’ and Co-Founder of Fanbytes by Brainlabs. Setting the tone for the day, Armoo provided an Opening Keynote on how world-leading businesses can future-proof themselves with Gen Z…
A buzzing room full of leading brands, partners, speakers, and industry thought-leaders made for an action-packed day at Landing Forty-Two in London for Partnerize Partnership Day 2023. With stunning 360 views of the city, the agenda did not disappoint either, including thought-provoking panels, actionable takeaways, and the opportunity to network with the industry’s latest and…
FTC Shares New Endorsement Guides With Changes for Creators This week, the Federal Trade Commission (FTC) unveiled the definitive edition of its Endorsement Guides, featuring minor adjustments that mainly aim to limit companies’ discretion in handling endorsements and reviews. The final version closely resembles the previously suggested edition from May 2022, when the FTC introduced…
Although it turned the impressive age of 70 this year, the Cannes Lions International Festival of Creativity 2023 showed no signs of slowing down, its creative buzz taking over the South of France yet again. Doing its very best to keep up with the fast-paced and ever-changing partnerships environment, this year’s festival centered around the…
impact.com’s Partnerships Experience is back! This year, iPX2023 London will take place at the breathtaking Landing Forty Two – the UK’s tallest dedicated events space, providing spectacular views of the city’s skyline. Kicking off at noon and lasting till 10 pm, the day’s offerings will include excellent networking opportunities, valuable keynotes, and more. It’s a…
Located in New York’s Hell’s Kitchen neighborhood, the Influencer Marketing Show’s New York iteration welcomed over 400 attendees from across the US to connect and learn about the very newest trends in Influencer Marketing and the Creator Economy. In no time at all the stylish New World Stages venue came to life and was brimming…
Hello Partner’s time in the Big Apple has come to an end as we wave goodbye to the extraordinary last two days of the Influencer Marketing Show. It’s been short but sweet, and over 400 attendees are walking away with big smiles, bright minds, and bags filled with goodies and new connections. Day two started…
France is getting serious about its influencer marketing laws. Recent legislation imposes hefty fines and the possibility of imprisonment for up to two years on online content creators who promote dangerous services or engage in misleading commercial practices. This is in response to a surge of fraudulent activities on the internet involving influencers, who have…
Now in its fifth year of awarding the industry’s best, the Influencer Marketing Awards is coming to the boutique Londoner Hotel on 20th July to celebrate effective, creative, and inclusive collaborations that authentically connect brands with consumers. But who will take home the coveted trophies? After days of thorough deliberating, the diverse judging panel made…