ASA Penalises Accor Over Undisclosed Influencer Ad at The Savoy
Accor, the renowned hotel giant that includes The Savoy under its Fairmont brand, recently found itself in hot water with the Advertising Standards Authority (ASA). The controversy arose when influencer Lydia Elise Millen shared an undisclosed advertorial TikTok post during her stay at The Savoy in London. On November 24, 2022, Millen posted a video…