Affiliate marketing no longer needs to exist in a silo. With no shortage of challenges edging their way into businesses spanning many sectors, Nick chatted with Hello Partner about how utilising the tools we have around us, and expanding our horizons across the entire partnerships sphere can make our industry come out on top in…
The partnership space is set to flourish this year. But there’s a number of questions that need answering before we surge on into 2023. How can the channel better accommodate creators? What technology should we focus our attention on? Where is there untapped potential? Matt Gilbert, CEO of Partnerize, digs into all the above, plus…
Economic uncertainty lies ahead, the cost-of-living crisis and incoming recession threaten to destabilise consumer habits, and digital marketers are worried about how this will affect the wider industry. Mayuresh Kshetramade, CEO of CJ, has seen recessions come and go during his career, and spoke to Hello Partner about his predictions on how the affiliate channel…
Overheard in the Partnership Lounge: How Will Love Island’s New Rule Affect the Creator Economy? There’s no denying that the dating game TV show Love Island has had a massive influence on British media. But as the racy reality series returns for its ninth season Monday, marketers will be watching closely to see whether any…
Back in December, everyone’s favourite marketeer returned to Netflix at the perfect time, ready for holiday binge-watching over mulled wine and festive treats. We got to see Luc’s swanky houseboat, and we’re excitedly awaiting a knock-out performance of Mon Soleil at this year’s Eurovision song contest. But what about the show’s representation of the influencer…
With the value of the influencer marketing space now sitting at around $16 billion, it’s clear to see how much of an asset content creators can be for a brand that wants to sell a product or spread a message to a large, varied, and engaged audience. Yet, as the saying goes, comparison is the…
Co-founder and Chairman of Tomorrow Group, Tina Judic has been in the digital marketing space for over 20 years. She leads a group of award-winning companies that build tools and services to help brands to achieve excellence in digital marketing spanning the performance, affiliate, and influencer space. As an industry leader, Tina is recognised as…
How to Correctly Compensate Your Influencers to Beat the Competition The Horizon stage at the Influencer Marketing Show London hosted snappy solo sessions throughout the day at the October event, allowing speakers to share their hot takes on essential topics. San Sareen, EMEA Director of Influencers and Creators at impact.com, took to the stage to…
Remember the M&S LGBT sandwich? If you do, it’s probably for all the wrong reasons. If you don’t, it’s because even though it went pretty wrong, it still wasn’t able to make an impact. Pride marketing campaign history is littered with examples of content and creativity that didn’t quite hit the mark, or missed it…
When you think of brands that do influencer marketing exceptionally well, HelloFresh may spring to mind as the food delivery service has a great presence on social media and is positively promoted by influencers from micro to celebrity level. Nicolás Arias, Global Team Lead of Influencer Marketing at HelloFresh about how the brand utilises the…