Exciting news! We’re thrilled to announce that the doors are now open for speaker submissions at PI LIVE Europe and the Influencer Marketing Show Europe 2023. This is a great opportunity to position yourself as a thought leader in your field, join a panel of fellow experts or lead a session by yourself. Whether you…
Monthly Top Line – July 2023 To say it’s been a lacklustre July (weather-wise) here in the UK would be a gross understatement. But to say it’s been a lacklustre July (partnership-wise) around the world would be a lie. The partnership industry continues to see success and growth this summer, and we’ve collected some of…
Week in Review – TopCashback Goes Green and Updates on iOS 17 Some constructive criticism… Affiliate copy – is there a science to it? Apparently, there is, according to the University of Alabama at Birmingham, where research was recently carried out to determine the impact of language on engagement with posts. The study looked primarily…
Game Changer of the Year – Rahul Titus, Ogilvy Hello Partner! Want to read more? Register for free to become a member and enjoy reading the rest of this article. Sign up now Already have an account? Sign in You’ve successfully subscribed to Hello Partner Welcome back! You’ve successfully signed in. Great! You’ve successfully signed…
Ogilvy México Website | LinkedIn 0:00 / 1× Cruces x Rosas – “El Jabón que mancha” (Stain Soap) – Ogilvy México Source link
Ogilvy Website | LinkedIn Coca-Cola Zero Sugar – Take a Taste – WPP Open X, led by Ogilvy Our judges were wowed by Ogilvy’s strategic use of influencer marketing to drive desirability and awareness amongst new audiences for one of the world’s most recognisable brands. Promoting Coca-Cola Zero Sugar, Ogilvy executed a creative campaign that…
SEEN Connects Website | LinkedIn Tommee Tippee: Building raw, honest parenthood conversations Tommee Tippee and SEEN Connects campaign supported the brand’s new website space, the ‘Parent Room’, providing raw and real advice for parents. By integrating influencer messaging and celebrity content, the campaign achieved impressive results. It surpassed the target with 1.2M impressions and 1.1M…
Acceleration Partners Website | LinkedIn Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing Allbirds, a global lifestyle brand focused on sustainable footwear and apparel, recognised the need for a more robust and diverse influencer presence to drive sales and sustainable programme growth, which is why they turned to Acceleration Partners to achieve exceptional outcomes…
Ogilvy North America Website | LinkedIn Ogilvy North America and ERA Woman Corp Ogilvy North America and ERA Woman Corp’s impactful campaign focused on the Equal Rights Amendment (ERA), the proposed amendment aimed to eliminate gender-based discrimination in the United States. In commemoration of the 50th anniversary of the political fight for ERA ratification, the…
My first reaction to the Federal Trade Commission's recently updated Endorsement Guides was fear that it would have a chilling effect on affiliate marketing. Tricia Meyer, Executive Director of the Performance Marketing Association, posted a summary of the policies most likely to affect affiliates and influencers, including "unavoidable" disclosure requirements, nixing paid and manipulated reviews,…