Pepper Studio Website | LinkedIn Influencing Installs Pepper Studio & The FT Edit’s Influencing Installs campaign provided a unique take to influencer marketing, with evidence and strategic methodologies. Using a blend of Human Approach, Editorial Exchange, Platform Curation, and Staggered Content, they selected content creators with meticulous care to reach their targeted audience. The campaign…
UNiDAYS Website | LinkedIn Book2School Campaign Samsung and UNiDAYS joined forces to target the student market with the Book2School campaign, aiming to increase awareness of Samsung’s new Galaxy Book2 Pro 360, which launched in April 2022. The student demographic is key for Samsung, representing a group of consumers who have not yet developed a strong…
ThinkTank UK is back for 2023, as Awin’s annual conference returns to London on Thursday 25th May 2023, from 9.30am – 5.00pm, taking place at Convene, 22 Bishopsgate, in the heart of the City of London. This year’s conference will focus on networking, as guests are invited to immerse themselves in the radiant gallery area…
Cracking the Code for Success in Southeast Asia’s Digital Landscape As a geographically distinct region that only recently embraced the online economy, Southeast Asia does have a number of local characteristics that sets it apart from other more western markets. As such, let’s look at a few of these different characteristics and how they affect…
Start spreading the news, the agenda has launched today, you’re going to want to be a part of the Influencer Marketing Show (IMS) New York! We’re over the moon to be giving you the first glance into our carefully crafted IMS agenda, which covers the most relevant and hottest topics from across the creator economy…
Following the launch of the #HP30US list earlier this year, we are thrilled to celebrate another outstanding demographic in the partnership marketing space – the trailblazing women in influencer marketing. A huge thank you to everyone who took the time to nominate a peer or colleague who you feel deserves recognition as a trailblazing woman…
Influencer marketing has become a crucial part of many brands’ marketing strategies. However, the traditional metrics of success, such as clicks and conversions, do not always accurately capture the full value that creators can bring to a brand’s campaign. This is where the concept of the ‘halo effect’ comes in. According to General Manager of…
Instagram’s creator marketing platform is expanding its access to brand agencies, with the aim of making the process of influencer collaborations easy and efficient. The platform initially launched its creator marketplace in July 2022 as a destination which allowed brands to find creators they want to connect with for partnerships and campaigns. With the social…
Lyle Stevens, CEO of influencer marketing platform, Mavrck, is no stranger to the topic of adaptation during periods of precariousness. Hello Partner welcomed Stevens to the Matterkind stage at PI LIVE Miami to host the solo session ‘Influencer Marketing: Certain Strategies for Uncertain Times’. The influencer marketing industry is one that hasn’t been able to…
At PI LIVE Miami, industry experts gathered on the Matterkind stage to provide attendees with the tools they need to build their influencer marketing foundation. From defining goals, identifying the right creators, executing content, and tracking success, panellists left no stone unturned. Moderated by Chloe Ettinger, Account Director at Digital Voices, Nicki Robbins, Director of…