From perfecting the art of finding who your customers are and what they are reading about, to establishing yourself as a trustworthy publisher and working authentically with brands, our panel truly left no topic out of the discussion at PI LIVE Miami, The panel provided strong thought leadership, including insights from Leilani Han, Executive Director…
The Influencer Marketing Trade Body (IMTB) has revealed a new partnership with RippleXn, an AI platform, to promote brand safety and elevate the standards of influencer marketing. This collaboration comes at a crucial time as the IMTB prepares for the Online Safety Bill legislation, recognising the need for greater oversight and safety when marketing to…
Performance marketing agency New Engen has acquired the Seattle-based affiliate marketing agency LT Partners. This news arrives after the company’s acquisition of the influencer marketing company, Acorn Influence, in December 2021. With the integration of LT Partners, New Engen can now access a wide range of publisher types and thousands of partners, including content, coupon,…
POV: You’ve just launched an influencer-led campaign that you’ve spent weeks planning. You’re delighted with your work and excited to see the results. But two days later, a video surfaces of your influencer promoting a competitor’s product, and it’s receiving more traffic. The influencer swears to you that they haven’t worked with any competitors. What’s…
Monthly Top Line – May 2023 Affiliate network Webgains has appointed Iñigo Abrisqueta as its new Global CEO. The new role begins with immediate effect and sees Abrisqueta replace Richard Dennys, who steered the helm for nearly seven years. Dennys will continue to work with the company as an advisor. Abrisqueta brings a wealth of…
Regardless of business size, why is it a good idea to have an affiliate programme? “Every business needs outreach and a network and this is the basis of affiliate marketing,” Robert Sherman, Omnichannel Manager/Director of Affiliates at Lighting Reimagined, told the Tuesday morning crowd at PI LIVE Miami 2023. Sherman was joined on stage by…
It’s never a quiet news day for TikTok at the moment. It seems every day there’s either a new exciting update for the platform, or it has been challenged, or even banned, somewhere in the world. Only two weeks ago, we took a deep dive into one of the most hectic weeks in TikTok history.…
In the past couple of years, influencer marketing has seen significant growth as a go-to channel for brands to boost both revenue and brand awareness, with the global market expected to be worth $21.1bn by 2023. In 2023, two-thirds (67%) of marketers surveyed by the Influencer Marketing Hub said they planned to increase their influencer…
Secure your tickets now and save the date, because the Influencer Marketing Show (IMS) Europe is coming back bigger and better than ever on 26th October 2023, returning once again to the extravagant Old Billingsgate in London. IMS Europe provides you with the perfect opportunity to navigate the creator economy in 2023 and beyond, and…
This week, TikTok shared some promising new updates for brands, users, and creators, including a scheme where creators are rewarded for creating TikTok effects, and a new search widget to compete with Google. Meanwhile, Montana became the first US state to ban the platform. We delve into the last week for TikTok, and you might…