They seem virtually indistinguishable from one another. They both post content online, amass large followings on social media, and embark on brand sponsorships. So why do we call them different names – creator or influencer? These days, how are they any different to celebrities? With the help of some industry experts, we aim to get…
Wow, what a year! Having kicked off this publication in November, we couldn’t be more delighted with the response so far. Big thanks to everyone who has signed up for a membership, contributed to an article, sat down for an interview, interacted with us on LinkedIn, or even just sent a message to say hi.…
Digital video storytelling and influencer marketing provider Reach Agency welcomes two new hires this month. Chloe Mays joins Reach as associate director of Influencer Marketing. Mays was previously a creative specialist at TikTok, Reach tapped Mays for her skills in integrated marketing, digital strategy, and digital media. Reach’s other new addition is Rachel Theberge. She…
The #HPTop30US list will aim to represent and celebrate those who are setting the pace and driving change in the partnership marketing space in the US and North America. We want to recognise individuals spanning the affiliate partnerships industry, performance and influencer marketing spheres, and creator economy. Earlier in 2022, to mark our exciting expansion…
A shift towards performance based partnerships Whether you consider it to be a buzzword or not, there is no denying that performance measurables are a hot topic in the influencer marketing space. Brand and creator partnerships have existed and thrived for years, but now, partnership opportunities are expanding further than that. The launch of the…
The new partnership marketing jobs board will offer hiring managers an alternative avenue to post open vacancies from around the globe, which will complement broader recruitment strategies. The platform enables companies to link to their own job listings on their website or let the technology deal with applications via an online interface. There will be…
In order to learn more about the people who make the influencer marketing industry what it is today, it’s great to sit down and chat with individuals in the space to learn more about what influenced them to get to where they are now. It was great to spend some time chatting to Ashley Evans,…
Now in its second year, the Influencer Marketing Show New York will be returning to New World Stages, this time, as a two-day, two-track event – providing you with double the insight and double the networking opportunities. Save the date now, and join us on June 20-21, 2023. The #IMSNYC23 agenda will be tailored specifically…
In a tough economy, marketers want to do whatever they can to ensure real, quantifiable results from their influencer marketing investments. And data has been touted as the answer to that. Cure Media’s Marketing Manager, Holly Morran, and Data Scientist, Bernard Rosencrantz, took to the stage at the Influencer Marketing Show London to discuss how…
Global partnership marketing agency, Acceleration Partners (AP), today announced it is bolstering its influencer marketing offerings with the acquisition of direct response-focused influencer agency, Influencer Response, and Volt Agency, a boutique performance marketing firm specialising in the growth of direct-to-consumer (DTC) businesses. Influencer Response and Volt had previously merged in May of 2022. Known for…