We’re delighted to unveil CreatorFest, a groundbreaking festival poised to redefine the landscape of the Creator Economy. The event, which marks a significant evolution from the renowned Influencer Marketing Show Europe, promises a transformative experience uniting creators, brands, agencies, and industry leaders under one roof. Hello Partner held an exclusive launch event in London last…
The Influencer Marketing Show is returning to New York City with a sparkling new agenda, packed with valuable lessons and insights to prepare you for a year of evolution and success. This year’s agenda centres around ‘new horizons in the creator economy.’ Creator marketing is an exciting place to be right now. The industry is…
In the wake of The House’s vote that could potentially ban TikTok or compel ByteDance to sell it in the US, attention now turns to whether a similar fate awaits the popular social media platform in the UK. The move, backed by President Biden, now awaits a decision from the Senate, leaving the future of…
CreatorFest is a groundbreaking festival poised to redefine the landscape of the Creator Economy, which will be held in London on the 24th of October 2024. The event, which marks a significant evolution from the renowned Influencer Marketing Show Europe, promises a transformative experience uniting creators, brands, agencies, and industry leaders under one roof. Find…
A recent report by CreativeX has shed light on the stark underrepresentation of women of colour and older women in advertisements throughout 2023. The findings underscore the persistent challenges facing the advertising industry in achieving diverse and inclusive representation. The fourth Gender In Advertising Report, unveiled annually on International Women’s Day, drew insights from the…
After a hugely successful 2023, where we showcased a variety of talents within the partnership marketing realm with our celebrated Top 30 lists, we are excited to present our inaugural list of 2024: the outstanding female leaders in the thriving Creator Economy. As we celebrate International Women’s Day 2024 this week, the #HP30LeadingWomen list honours…
February was like a game of Mario in the world of partnership marketing with so many people levelling up, hopping to new platforms, and collecting more coins. Affiliate networks in particular have seen a great deal of movement with new C-suite hires abound. But that’s not all. Let’s crack into the Top Line for the…
In what’s been yet another dynamic week in influencer marketing and the Creator Economy, we delve into the latest stories and innovative trends reshaping the space. ASOS reimagines employee engagement by turning its staff into influencers, while Lipton Ice Tea pioneers creator-led campaigns to resonate with Gen Z consumers. Threads has emerged as a dominant…
The Advertising Standards Authority (ASA) ruled against a social media prize promotion from cosmetics company Space NK this week, citing breaches of the CAP Code, highlighting concerns over fairness and transparency and serving as a crucial reminder for brands on compliance. The promotion, featured on Space NK’s Instagram account, promised participants a chance to win…
In the ever-evolving realm of influencer marketing, a significant trend has emerged. Female creators and user-generated content (UGC) are emerging as dominant forces, shaping the landscape of the Creator Economy, according to recent insights from Collabstr’s 2024 Influencer Marketing Report. Within Collabstr’s extensive data analysis encompassing 35,000 brands and 80,000 influencers, it found female creators…