Brands are working with niche influencers to navigate the economically challenging time that we are still in, with an aim to land brand messaging sensitively. What exactly is a ‘niche influencer’, though? By definition, this is a social media user with at least a few thousand followers who attract a community of people around them…
Sophie Hinchliffe – a “cleanfluencer” better known as Mrs Hinch – becomes the latest influencer to have her Instagram posts banned in a ruling by the Advertising Standards Authority (ASA), the UK’S self-regulatory organisation of the advertising industry. This follows a string of rulings against creators who fail to make it obvious that they’re promoting…
After a geopolitical dispute with China in 2023, TikTok was banned entirely in India, citing a law that allows the government to block websites and apps in the interest of the country’s ‘sovereignty and integrity’. TikTok was not the only Chinese app banned in India. 59 Chinese apps were banned in total in 2020 including…
Susan Wojcicki stepped down as CEO of YouTube earlier this year after a successful nine year tenure at the helm of the world’s largest online video platform. The baton has been handed over to YouTube’s Chief Product Officer, Neal Mohan, who this week has outlined his plans for the future of the platform. In an…
Since the start of 2023, artificial intelligence has dominated the menu of discourse for ad and tech industries, but it’s been mostly one flavour, and that’s ‘ChatGPT’. To expand the palette for one’s taste of AI, we took a look at the other AI tech available right now, that can improve your productivity, and drive…
Karly Polkosnik is an ex-law school student turned micro-creator who turned to social media content creation after being laid off from her 9-5 job. Now, Karly is monetising a full-time career as an LGBTQ+, body-positive creator sharing her lived experiences and advice, encompassed by her witty sense of humour. Where the journey began Who…
The nominations have been reviewed, the research has been undertaken, and now we are thrilled to celebrate the 30 individuals who have secured a spot on Hello Partner’s first accolade list of 2023. A huge thank you to everyone who took the time to nominate a peer or colleague who you feel deserves recognition as…
Having recently reported on the pay disparity across the entire partnership marketing industry, we discovered that compared to investment in affiliate and performance channels, budget allocation towards influencer marketing has decreased the least over the past year. Insight from Hello Partner’s Partnership Marketing Salary Report. So with brands and marketers clearly understanding the benefits of…
Since the start of 2023, artificial intelligence has dominated the menu of discourse for ad and tech industries, but it’s been mostly one flavour, and that’s ‘ChatGPT’. We’d like to expand the palette for one’s taste of AI, taking a look at the other AI tech available right now, that can improve your productivity, and…
As we prepare to unveil this year’s Top US 30 Partnership Marketing Changemakers list, we’re excited to open up an opportunity to celebrate another group of individuals that we feel deserve recognition, who are often underrepresented, and this is the outstanding women in the influencer marketing space. Nominations are now open for the Top 30…